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Showing posts with label SEO Interview Questions. Show all posts
Showing posts with label SEO Interview Questions. Show all posts

Saturday, April 7, 2018

SEO question answer in Hindi language

1. एसईओ क्या है और ऐसा क्यों महत्वपूर्ण है?
उत्तर:। सरल शब्दों में, एसईओ या खोज इंजन अनुकूलन वेबसाइट, उत्पादों, सेवाओं या अन्य सामग्री के खोज इंजन रैंकिंग में सुधार के लिए किए गए किसी भी गतिविधि को दर्शाती है। यह बिना भुगतान किए गए परिणामों को दिखाता है, जिन्हें "निशुल्क", "कार्बनिक", "प्राकृतिक" या "अर्जित" परिणाम भी कहा जाता है।
एसईओ का महत्व उनकी वेबसाइटों के लिए अधिक ट्रैफ़िक हासिल करने के लिए कंपनियों की इच्छा से शुरू होता है। खोज इंजन पर रैंकिंग का कारण है क्योंकि उपयोगकर्ता Google पर पहले 5 खोजों को और अधिक ध्यान देते हैं। इसके अलावा, उपयोगकर्ता Google के परिशोधित खोज परिणामों पर विश्वास करते हैं क्योंकि वे इन खोजों को अधिक प्रामाणिक और विशिष्ट मानते हैं


2. खोज इंजन क्या है?
उत्तर:। एक खोज इंजन वेब-आधारित सॉफ़्टवेयर सिस्टम है जिसे विश्वव्यापी वेब पर प्रासंगिक जानकारी खोजने और खोजने के लिए विकसित किया गया है। खोज इंजन आम तौर पर उपयोगकर्ताओं द्वारा दर्ज किए गए प्रश्नों के उत्तर देते हैं और उन्हें खोज परिणामों की एक सूची देते हैं।


3. कुछ खोज इंजनों का नाम।
उत्तर:। कुछ खोज इंजनों के नाम हैं - Google, Bing, Yahoo !, Baidu, DuckDuckGo और Yandex


4. Google के संस्थापक कौन हैं?
उत्तर:। Google के संस्थापक लैरी पेज और सर्गेई ब्रिन हैं


5. Google किस वर्ष में स्थापित हुआ था?
उत्तर:। 4 सितंबर, 1 99 8 को Google की स्थापना की गई थी।


6. वर्ल्ड वाइड वेब क्या है?
उत्तर:। वर्ल्ड वाइड वेब (WWW) या वेब, जिसे 1 9 8 9 में टिम बर्नर्स-ली द्वारा आविष्कार किया गया था, वेबपेज वाले इंटरनेट सर्वर की एक सूचना प्रणाली है, जहां हाइपरटेक्स्ट ट्रांसफर प्रोटोकॉल या एचटीटीपी द्वारा समर्थित विशेष स्वरूपित दस्तावेज़ और संसाधन हो सकते हैं अन्य हाइपरटेक्स्ट लिंक के साथ यूनिफ़ॉर्म रिसोर्स लोकेटर्स (यूआरएल) द्वारा स्थित


7. एक डोमेन क्या है?
उत्तर:। इंटरनेट पर, डोमेन बस नेटवर्क पते का एक हिस्सा है और वेबसाइटों के लिए एक वर्णनकर्ता के रूप में कार्य करता है। इसमें ईमेल पते, वेबसाइट पते और इंटरनेट प्रोटोकॉल जैसे एसएसएच, आईआरसी और एफ़टीपी शामिल हैं।
उदाहरण के लिए, www.mytasker.com में, mytasker डोमेन है।


8. डोमेन एक्सटेंशन क्या है?
उत्तर:। डोमेन एक्सटेंशन वेब पते के अंत में पाया गया संकेतन का संदर्भ देता है एक्सटेंशन किसी देश कोड या किसी वेब श्रेणी को निर्दिष्ट करने के लिए उपयोग किया जाता है। उदाहरण के लिए, .edu वेब श्रेणी के रूप में शैक्षिक संस्थान को निर्दिष्ट करने के लिए एक डोमेन एक्सटेंशन है।


9. एक वेबसाइट क्या है?
उत्तर:। एक वेबसाइट में वेब पेज या फ़ॉर्मेट किए गए दस्तावेज़ों का एक संग्रह होता है जिसे इंटरनेट पर एक्सेस किया जा सकता है। वेबसाईट आमतौर पर डोमेन नाम या वेब पते से पहचाने जाते हैं
उदाहरण के लिए, यदि आप इंटरनेट पर वेब एड्रेस www.mytasker.com टाइप करते हैं, तो यह आपको वास्तविक वेबसाइट के मुख पृष्ठ पर ले जाएगा।


10. वेब सर्वर क्या है?
उत्तर:। एक वेब सर्वर एक कंप्यूटर प्रोग्राम है जिसमें आईपी पता और डोमेन नाम हैं, जो अनुरोध करते समय उपयोगकर्ताओं को वेब पेज प्रदर्शित करते हैं। वेब सर्वर HTTP द्वारा भेजे गए अनुरोधों को स्वीकार करता है और प्रक्रिया करता है।
उदाहरण के लिए, जब आप वेब ब्राउज़र पर 'mytasker.com/blog' URL दर्ज करते हैं, तो अनुरोध वेब सर्वर पर भेजा जाता है जो 'mytasker.com' को डोमेन नाम के रूप में पेश करते हैं।


11. वेब होस्टिंग क्या है?
उत्तर:। वेब होस्टिंग इंटरनेट पर वेबसाइटों के लिए उपलब्ध किसी भी सेवा को संदर्भित करता है। वेब होस्ट आपकी वेबसाइट को अपने सर्वर पर जगह बनाकर मॉडेम या नेटवर्क के माध्यम से दूसरों को देखने में सक्षम बनाता है।
वेब होस्टिंग सेवाओं की विभिन्न प्रकार आज उपलब्ध हैं जो वेब डेवलपर्स की जरूरतों और आवश्यकताओं के अनुसार उपयोग की जाती हैं।


12. क्रॉलिंग क्या है?
उत्तर:। रेंगने या वेब क्रॉलिंग एक स्वचालित प्रक्रिया को संदर्भित करती है, जिसके माध्यम से खोज इंजन उचित अनुक्रमण के लिए वेब पेज को छान डालें।
वेब क्रॉलर्स वेब पेजों के माध्यम से जाते हैं, प्रासंगिक कीवर्ड, हाइपरलिंक्स और कंटेंट के लिए देखें और इंडेक्सिंग के लिए वेब सर्वर पर वापस जानकारी लाएं।
चूंकि क्रॉलर जैसे Google बॉट वेबसाइटों पर अन्य लिंक किए गए पृष्ठों के माध्यम से भी जाते हैं, कंपनियां बेहतर पहुंच और नेविगेशन के लिए साइटमैप का निर्माण करती हैं।


13. इंडेक्सिंग क्या है?
उत्तर:। अनुक्रमण के दौरान शुरू होता है जब खोज के दौरान क्रॉलिंग प्रक्रिया खत्म हो जाती है। Google खोज क्वेरी से संबंधित पृष्ठों को एकत्र करने के लिए क्रॉलिंग का उपयोग करता है, और उस अनुक्रमणिका को बनाता है जिसमें विशिष्ट शब्द, या खोज शब्द और उनके स्थान शामिल होते हैं
खोज इंजन, इंडेक्स को देखकर और सबसे उचित पृष्ठ दिखाते हुए उपयोगकर्ताओं के प्रश्नों का उत्तर देते हैं।


14. एसईआरपी क्या है?
उत्तर:। खोज इंजन परिणाम पृष्ठ या एसईआरपी उस पृष्ठ को संदर्भित करता है जो खोज इंजन पर एक विशिष्ट खोज क्वेरी दर्ज किया जाता है। परिणामों की सूची दिखाने के अलावा, एसईआरपी में विज्ञापन भी शामिल हो सकते हैं
Google SERP क्या है


15. जैविक परिणाम क्या है?
उत्तर:। एसईओ में कार्बनिक परिणाम उपयोगकर्ता द्वारा दर्ज खोज क्वेरी के लिए सबसे अधिक प्रासंगिक वेब पेजों की सूची को दर्शाता है। इसे "निशुल्क" या "प्राकृतिक" परिणाम भी कहा जाता है खोज इंजन पर कार्बनिक परिणाम में उच्च रैंकिंग प्राप्त करना एसईओ का बहुत ही उद्देश्य है।


16. भुगतान के परिणाम क्या हैं?
उत्तर:। एसईओ में सशुल्क परिणाम का मतलब कार्बनिक परिणामों के सटीक विपरीत है। यह आमतौर पर उन विज्ञापनों को दर्शाता है जो कार्बनिक परिणामों के ऊपर प्रदर्शित होते हैं।
कई वेबसाइट के मालिक Google को भुगतान करते हैं ताकि वे कुछ विशिष्ट खोज शब्दों या कीवर्ड के लिए अपनी वेबसाइट्स प्रदर्शित कर सकें। कुछ उपयोगकर्ता एक खोज qu में प्रवेश करते हुए सशुल्क परिणाम दिखाते हैं

Friday, February 16, 2018

Google AdWords Fundamentals Exam Answers 2018

Google AdWords Fundamentals Exam Answers 2018 




Question : 1 Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
Correct Answer : Mobile bid adjustments

Question : 2 Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could 
Correct Answer :help improve your client’s conversion rate?

Question : 3 Make sure the landing page is closely related to the ad
Correct Answer :Creating high quality ads and landing pages

Question : 4 Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
Correct Answer :A page with information on instrument rentals and a contact form

Question : 5 On the Google Display Network, your ad is eligible to show on a webpage if your:
Correct Answer :Keywords match that webpage’s content

Question : 6 Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?
Correct Answer :Add new relevant keywords and remove keywords with low CTR

 Question : 7 Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?
Correct Answer :Change the ad delivery method from “Accelerated” to “Standard”

Question : 8 What does “converted clicks” measure?
Correct Answer :The total number of clicks that led to a conversion


Question : 9 In order to appeal to customers on mobile devices, it’s important to:
Correct Answer :Send users to a mobile-friendly landing page

Question : 10 Which ad extension would you use for an advertiser who has a chain of restaurants?
Correct Answer :Location extensions

Question : 11 Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?
Correct Answer :Remarketing

Question : 12 When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
Correct Answer :Include call-to-actions, such as “Find the nearest location”


Question : 13 Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?
Correct Answer :“Search Network with Display Select – All features”

 Question : 14 Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin reconstructing his client’s account?
Correct Answer : Create campaigns based on the structure of his client’s website


Question : 15 All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?
Correct Answer : $0.51

Question : 16 Your client wants to improve her ad position. What would you recommend?
Correct Answer : Improve ad quality and increase bid amount

Question : 17 What’s a benefit of having multiple ads in that ad group?
Correct Answer : AdWords will automatically rotate your ads and show the best performing ones more often

Question : 18 Your ad can show to a user when a targeted language matches:
Correct Answer : A user’s Google interface language setting

Question : 19 Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
Correct Answer : Costs to produce her purses and revenue generated from her ads

Question : 20 Google Analytics can help you learn more about the behavior of your client’s customer’s, because it shows you how:
Correct Answer : They interact with her website

Question : 21 Which is a benefit of advertising online?
Correct Answer : Reach people who are likely interested in what you’re advertising

Question : 22 If you’d like your ads to show on certain cites across the Internet, you can add these websites as:
Correct Answer : Placements

Question : 23 Which of the following items is not a component of Quality Score?
Correct Answer : Maximum CPC bid

Question : 24 Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?
Correct Answer : Create a campaign targeting Paris and languages other than French

Question : 25 Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and:
Correct Answer : The expected impact of extensions and other ad formats

Question : 26 Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image and announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?
Correct Answer : “Display Network only – All features”

Question : 27 You would choose to advertise on the Google Display Network if you wanted to:
Correct Answer : Show ads on websites related to your business

Each campaign in your AdWords account should have a single:
Correct Answer : Business goal


Question : 28 You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit promoting your products with a mobile apps campaign on the Display Network?
Correct Answer : It encourages people using mobile devices to install your app

Question : 29 Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?
Correct Answer : “Search Network only”

Question : 30 What’s a reason to use “Search Network with Display Select” campaign type?
Correct Answer : You can use one budget to advertise on the Search Network and Display Network

Question : 31 Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?
Correct Answer : Segment his campaign statistics table by device


Question : 32 A standard AdWords text ad is made up of:
Correct Answer : Headline text, a display URL and description text

Question : 33 Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you want to most improve?
Correct Answer : Click through rate (CTR)

Question : 34 When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?
Correct Answer : Manual CPC

Question : 35 A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?
Correct Answer : Google’s Display Network includes many mobile apps where she could show her ad

Question : 36 When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?
Correct Answer : Adwords can automatically include these variations for you

Question : 37 An advertiser looking to drive conversions is using manual CPC bidding. Which Factor should be most important for this advertiser when deciding keyword bids?
Correct Answer : The profit derived from a paid click

Question : 38 Why should you link your client’s AdWords account to Google’s Webmaster Tools?
Correct Answer : See if people reach your client’s website via ads or organic search results

Question : 39 Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?
Correct Answer : Use a location bid adjustment to increase bids for customers in Tokyo

Question : 40 Which of these metrics is especially important to clients who are running a branding campaign?
Correct Answer : Impressions

Question : 41 While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group, because it will allow her to:
Correct Answer : Create ads that are relevant to all keywords

More Questions & answer for click this link : http://findsgood.com/topics/adwords-fundamentals-practice-exam-2017/

Monday, January 23, 2017

Some Basic SEO Interview Questions & Answers

Here I am trying to help you by some basic SEO related questions and their answers which will help you in search engine technology.
What is SEO?
Website design enhancement is site design improvement or analyzer is a gathering of strategies connected to enhance our webpage with the goal that it positions well in SERPs (Search motor outcome pages) like Google, Yahoo, Bing and another real web crawlers.
Who Do SEO?
They are the Webmaster, SEO Engineer and Website optimizer etc.
What tools do you use for doing SEO?
I utilize Google website admin apparatuses, Google Analytics, Open webpage adventurer, Alexa, Website grader and so forth. Yet, now a days there are such a variety of paid devices are accessible in market like Seo Moz, spydermate, bulkdachecker and so on. 

What is Google Sandbox?
Google Sandbox is a fanciful zone where new and less definitive destinations are kept for a predefined day and age until they build up themselves of being shown on the indexed lists. It occurs by building an excessive number of connections inside a brief timeframe. 

What is the difference between On Page SEO and Off Page SEO?
On Page Optimization implies advancing your site and rolling out improvements on title, meta labels, site structure, site content, taking care of canonicalization issue, managingrobots.txt and so forth. Off Page Optimization implies advancing your web nearness which includes backlink building and web-based social networking advancement.

What are the limitations of title and description tags?
Title tag can be between 66-70 characters and Meta depiction tag can be between 160-170 characters.

How will you increase the Pagerank of a page?
By building more backlinks from authority sites and high page rank webpages.
What do you mean by anchor text?
Click-able text written on an hyperlink is known as Anchor Text.

How will you treat Web standards while optimizing a website?
Google loves web standards hence I will apply the web standards provided by W3C while optimizing a web site.

If the meta robots tag has a value of “no index, no follow” what does it mean? Does Google uses keyword tags?
It means the search engine crawlers would not index the contents and would not follow the links present on the page.
No, Google does not make use of keyword tags.

What is 301 redirect?
It is a method of redirecting user from the old page url to the new page url. 301 redirect is a permanent redirect and is helpful in passing the link juice from the old url to the new url.

What do you understand by Cloaking?
Cloaking involves using deceptive techniques which presents the user with a different version of the webpage than that presented to the search engines.

What methods would you apply for decreasing the loading time of a website?
I would use external style sheets, less images (unless necessary), optimize the images and decrease the file sizes of the image without reducing the quality of the image, use CSS sprites to reduce HTTP requests etc.

What are the Social Media channels you have used for marketing?
I have used blogs like blogger, word press, tumblr etc, social bookmarking sites like Digg, Jumptags, Delicious etc., social networking sites like Facebook, LinkedIn etc., Video Sharing sites like YouTube, Vimeo etc.

What would you suggest to the client who has a website made on Flash?  How would you do Seo for that site?
Search engines find it harder to parse the contents presented using Flash. I would suggest the client to use an alternative to flash like HTML 5.

What do you understand by Frames in HTML?
A frame is a HTML technique which divides the content of a page onto several parts. Search engines see Frames as completely different pages and as such Frames have a negative impact on Seo. We should avoid the usage of Frames and use basic HTML instead.

Which is the most important area to include your keywords?
Page title and Body text are the most important areas where we can include keywords for the SEO purpose.

What are webmaster tools?
Webmaster tools is a free service by Google from where we can get free Indexing data, backlinks information, crawl errors, search queries, CTR, website malware errors and submit the XML sitemap.

A customer can give you an access to only one tool, which one will you choose, Webmasters or Analytics?
Of Course Webmaster tools, because these are almost the essential tools for the search engine optimization, we can have some analytics data in the webmasters as well. But now due to the inclusion of webmaster data in Analytics, we would like to have access to Analytics.

What is the main purpose of search engine spiders?
Index sites, because even though spiders visit sites, their main function is not only to visit them but to index their contents spiders do not monitor sites for unethical activities.

What is the best way to maximize the frequency of crawling of your website by search engines?
Frequently adding new, original and quality content on the website.

When do you apply for re inclusion in a search engine’s index?
If our website is banned by the search engines for black hat practices and if we have corrected our wrong doings we apply for reinclusion.

What aspects of a hyperlink are important for SEO?
The place from which the link originates, The anchor text, especially the keywords in it is very important. The place to which the link leads and for back links the reputation of the web site from which the link originates is also crucial, because if you link to link farms, this might get you banned from search engines.

What is robots.txt?
Robots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a webpage, domain, directory or a file of a website.

What is Keyword Difficulty?
Keyword difficulty identifies how difficult it would be to rank well for a particular keyword. and the value is higher for more popular words because it will be more difficult to compete with 1,000s of other sites for a popular word than with 10s of others for the less popular ones

Which of the options below is the best way to select the keywords to optimize for?
Use a tool to determine the theme of your web site, because it is the whole theme of a website that is more important than separate keywords. Selecting competitors keywords which have the highest density  is not recommendable because if your competitor has wrongly selected the keywords, or even if the keywords are right for them, this does not mean that they are right for you, so actually you get on the wrong trace from the very beginning.

Which is better Robots.txt or Meta Robots Tag?
Meta Robots tag is much better as it helps in forcing the search engine crawlers not to index and display the hidden pages in your server.

What is a landing page?
A landing page is a page in the website which is designed to attract the visitors to contact/subscribe/buy a service or the product by reading few lines of important information about that particular service or the product on that page.

If you have a site that is targeted at a particular country only, which of the following are recommendable to do in order to rank well in country specific search results?
Use the appropriate language attribute in the HTML code of the page, The web site should be hosted in the same country, so that its IP falls in the range of IPs that are specific for this country. Have the web site written in the language of the country. Submit the site to local search engines, search engines use their own algorithms to determine the language of a a particular sites, even there are SEO experts who say that no efforts on your side are necessary for ranking well in country specific search results.

Why are metatags important?
Because search engines still use them for estimating search relevancy. although search engines might not rely on metatags to generate search results, metatags are used (to a differing extend) by most of the search engines Because it is a professional approach to Web design to have complete and accurate metatags,  since metatags are part of the html code of a page, they must also be done professionally, as the rest of the code.

Do you know who Danny Sullivan is?
He is a Journalist who covers the field of web search, considered as search engine guru and editor at searchengineland.com

Who is Matt Cutts?
He is the head of web spam team at Google.

From SEO point of view, which is better – one big site or several smaller site?
If you have enough content in the same niche it is better to have it in one big site because first, this way the site is easier to maintain and the great number of pages is good for ranking high in search results. Many small sites allow focusing on specific niches, therefore competing for different keywords.

How do you know how much to pay for a text link from another site to yours?
The price of a text link from another site to yours depends on many factors, The price is often different because it depends on the current rating of the site that will back link to us. The most important of which is the Web Site the back link originates from, because there can’t be universal prices for text links. when you don’t know the real price of a link, negotiating to drop the price is pointless and generally, reputable sites are not going to negotiate the price of their links.

Do you use separate SEO strategies for Google,Yahoo and Bing?
Yes I use separate strategies for Google,Yahoo and other searchengines.Morebacklinks are required for Google. It pays more attention to backlinks and site authority while Yahoo and Bing pays more attention to title and Meta tags. Hence, a site takes time to rank on Google as compared to Yahoo and Bing.

Which technique is unethical and can be a reason for banning?
Creating a doorway page instead a home page is considered as unethical because doorway pages are aimed at misleading search engines.

Explain some SEO practices?
Building back links. Rewriting the titles to include the target keywords, Rewriting dynamic URLs into static.

For which of the following file types a SEO expert needs to provide an alternative textual description?
(swf. – gif.) Since .html, .pdf and .doc are text file formats and spiders can read their contents directly, it is pointless to provide an alternative textual description. On the contrary, .swf and image file types, like .gif and .jpg, need alternative textual descriptions because spiders cannot read their contents directly.

What is Keyword proximity?
It measures the distance between two keywords in the text. Keyword proximity is used by some search engines to measure relevancy of a given page to the search request. The idea is that the closer two keywords to each other are, the more relevant the page , keyword density measures how many times (not how far) a given keyword appears on a page.

If you were a SEO for a technology web site, what would you do to build backlinks for it?
Four practices are a quite legal and recommendable way of building backlinks are:-
 Post in technology blogs.
 Submit articles to technology engines.
 Exchange links with other reputable technology web sites.
 Provide free syndicated content to partner-websites.

Explain onsite search box, and how it helps to attract traffic?
An onsite search box allows searching for pages that are inaccessible to unregistered users (i.e. search engine spiders). When you have an onsite search box, your visitors will get more search results than in comparison to using Google and the other search engines. If you have an onsite search box and see what users are searching for, you will be able to notice new keywords that are of interest to your audience.
Using the “site:” operator in search engines makes onsite search boxes obsolete is false because generally search engines do not index every single page of a site, even if these pages are not disallowed in the robots.txt or are password-protected. A good onsite search box is really valuable but it is a fact that occasionally onsite search boxes use so imprecise algorithms that using the “site:” operator in Google gives much more reliable results.

What are the advantages of submitting sites to search directories?
By submitting to a search directory, you get a back link to your web site. When your site is listed in search directories, this increases the chances that search engines will index it sooner, compared to when it is not listed. Submitting to search directories is a good Web marketing initiative. Because that increases the chances of having your web site index and when your site is listed in a search directory, you list its URL as well, so you actually get a valuable link Submitting to search directories neither gets higher ranking nor gets your web site certified.What are the criteria for the uniqueness of a page (unique as opposed to duplicate content)? Code similarity, Text similarity, Page names. Titles, headings, page titles and metatags.

What does the abbreviation PPC stand for?
Pay per click, Pay per Click measures how much online advertisers must pay each time their advertisement is clicked on.

What is LSI?
LSI stands for Latent Semantic Indexing. It is a data retrieval technique which finds connection between words and the use of synonyms while fetching data from the index.

Will you use an ordinary html sitemap with Google?
Google has a special format for sitemaps rather than ordinary html format. So it is good to use special XML format that Google uses for sitemaps.

What is Page Rank?
This is the Google technology for measuring popularity among users. Yahoo has a similar technology, called Web Rank, and Alexa Rank is the Alexa technology. The way Google measures how popular a given page is based on the number and quality of sites that link to it.You have just launched a new web site. Unfortunately, nobody visits it, even search engines’ spiders don’t notice it. What can you do for its SEO success? Submit the URL of the web site to search engines and search directories.If you own a web site and have a weekly newsletter that features the same content as the site, how can you include Google AdSense in your newsletter when you mail it to your subscribers? We can’t include AdSense in our newsletter, because we cannot include Google ads in offsite content, as an e-mail newsletter.

Difference between exit rate and bounce rate?
Bounce rate is the percentage of people who leaves a particular website just after visiting a single page on this and exit rate refers to the percentage of people who leaves from a particular page.

Can search engines see password protected pages?
In most of the cases Search engines are not different from regular users. Search engines cannot go anywhere that a regular user cannot go. If we have a password protected area on our website that cannot be accessed without a login and password then the search engines also cannot see it.

For seo which is better text links or graphical links?
Text links are better for SEO. Text links can contain the anchor text that our web page wishes to rank well for and that is an important factor in many search engines, especially Google. Image links are still valuable but do have less benefits compared to text links.

What is Cross Linking?
Cross Linking- a strategy that can come in handy to get high search engine rankings, by leveraging multiple domains owned by you. Search engines value these links, as they are from relevant sites, with related content- and you stand a chance of getting a better rank

What is Google EMD updates?
The EMD Update – for “Exact Match Domain” – is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content – or those previously missed by EMD – may get caught. In addition, “false positives” may get released

Friday, January 15, 2016

Some Basic SEO Interview Questions & Answers


Here I am trying to help you by some basic SEO related questions and their answers which will help you in search engine technology.
What is SEO?SEO is search engine optimization or optimizer is a collection of techniques applied to optimize our site so that it ranks well in SERPs (Search engine result pages) like Google, Yahoo, Bing and another major search engines.
Who Do SEO?
They are the Webmaster, SEO Engineer and Website optimizer etc.
What tools do you use for doing SEO?
I use Google webmaster tools, Google Analytics, Open site explorer, Alexa, Website grader etc. But now a days there are so many paid tools are available in market like Seo Moz, spydermate, bulkdachecker etc.

What is Google Sandbox?
Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time.

What is the difference between On Page SEO and Off Page SEO?
On Page Optimization means optimizing your website and making changes on title, meta tags, site structure, site content, solving canonicalization problem, managingrobots.txt etc.
Off Page Optimization means optimizing your web presence which involves backlink building and social media promotion.

What are the limitations of title and description tags?
Title tag can be between 66-70 characters and Meta description tag can be between 160-170 characters.

How will you increase the Pagerank of a page?
By building more backlinks from authority sites and high page rank webpages.

What do you mean by anchor text?
Click-able text written on an hyperlink is known as Anchor Text.

How will you treat Web standards while optimizing a website?
Google loves web standards hence I will apply the web standards provided by W3C while optimizing a web site.

If the meta robots tag has a value of “no index, no follow” what does it mean? Does Google uses keyword tags?
It means the search engine crawlers would not index the contents and would not follow the links present on the page.
No, Google does not make use of keyword tags.

What is 301 redirect?
It is a method of redirecting user from the old page url to the new page url. 301 redirect is a permanent redirect and is helpful in passing the link juice from the old url to the new url.

What do you understand by Cloaking?
Cloaking involves using deceptive techniques which presents the user with a different version of the webpage than that presented to the search engines.

What methods would you apply for decreasing the loading time of a website?
I would use external style sheets, less images (unless necessary), optimize the images and decrease the file sizes of the image without reducing the quality of the image, use CSS sprites to reduce HTTP requests etc.

What are the Social Media channels you have used for marketing?
I have used blogs like blogger, word press, tumblr etc, social bookmarking sites like Digg, Jumptags, Delicious etc., social networking sites like Facebook, LinkedIn etc., Video Sharing sites like YouTube, Vimeo etc.

What would you suggest to the client who has a website made on Flash?  How would you do Seo for that site?
Search engines find it harder to parse the contents presented using Flash. I would suggest the client to use an alternative to flash like HTML 5.

What do you understand by Frames in HTML?
A frame is a HTML technique which divides the content of a page onto several parts. Search engines see Frames as completely different pages and as such Frames have a negative impact on Seo. We should avoid the usage of Frames and use basic HTML instead.

Which is the most important area to include your keywords?
Page title and Body text are the most important areas where we can include keywords for the SEO purpose.

What are webmaster tools?
Webmaster tools is a free service by Google from where we can get free Indexing data, backlinks information, crawl errors, search queries, CTR, website malware errors and submit the XML sitemap.

A customer can give you an access to only one tool, which one will you choose, Webmasters or Analytics?
Of Course Webmaster tools, because these are almost the essential tools for the search engine optimization, we can have some analytics data in the webmasters as well. But now due to the inclusion of webmaster data in Analytics, we would like to have access to Analytics.

What is the main purpose of search engine spiders?
Index sites, because even though spiders visit sites, their main function is not only to visit them but to index their contents spiders do not monitor sites for unethical activities.

What is the best way to maximize the frequency of crawling of your website by search engines?
Frequently adding new, original and quality content on the website.

When do you apply for re inclusion in a search engine’s index?
If our website is banned by the search engines for black hat practices and if we have corrected our wrong doings we apply for reinclusion.

What aspects of a hyperlink are important for SEO?
The place from which the link originates, The anchor text, especially the keywords in it is very important. The place to which the link leads and for back links the reputation of the web site from which the link originates is also crucial, because if you link to link farms, this might get you banned from search engines.

What is robots.txt?
Robots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a webpage, domain, directory or a file of a website.

What is Keyword Difficulty?
Keyword difficulty identifies how difficult it would be to rank well for a particular keyword. and the value is higher for more popular words because it will be more difficult to compete with 1,000s of other sites for a popular word than with 10s of others for the less popular ones

Which of the options below is the best way to select the keywords to optimize for?
Use a tool to determine the theme of your web site, because it is the whole theme of a website that is more important than separate keywords. Selecting competitors keywords which have the highest density  is not recommendable because if your competitor has wrongly selected the keywords, or even if the keywords are right for them, this does not mean that they are right for you, so actually you get on the wrong trace from the very beginning.

Which is better Robots.txt or Meta Robots Tag?
Meta Robots tag is much better as it helps in forcing the search engine crawlers not to index and display the hidden pages in your server.

What is a landing page?
A landing page is a page in the website which is designed to attract the visitors to contact/subscribe/buy a service or the product by reading few lines of important information about that particular service or the product on that page.

If you have a site that is targeted at a particular country only, which of the following are recommendable to do in order to rank well in country specific search results?
Use the appropriate language attribute in the HTML code of the page, The web site should be hosted in the same country, so that its IP falls in the range of IPs that are specific for this country. Have the web site written in the language of the country. Submit the site to local search engines, search engines use their own algorithms to determine the language of a a particular sites, even there are SEO experts who say that no efforts on your side are necessary for ranking well in country specific search results.

Why are metatags important?
Because search engines still use them for estimating search relevancy. although search engines might not rely on metatags to generate search results, metatags are used (to a differing extend) by most of the search engines Because it is a professional approach to Web design to have complete and accurate metatags,  since metatags are part of the html code of a page, they must also be done professionally, as the rest of the code.

Do you know who Danny Sullivan is?
He is a Journalist who covers the field of web search, considered as search engine guru and editor at searchengineland.com

Who is Matt Cutts?
He is the head of web spam team at Google.

From SEO point of view, which is better – one big site or several smaller site?
If you have enough content in the same niche it is better to have it in one big site because first, this way the site is easier to maintain and the great number of pages is good for ranking high in search results. Many small sites allow focusing on specific niches, therefore competing for different keywords.

How do you know how much to pay for a text link from another site to yours?
The price of a text link from another site to yours depends on many factors, The price is often different because it depends on the current rating of the site that will back link to us. The most important of which is the Web Site the back link originates from, because there can’t be universal prices for text links. when you don’t know the real price of a link, negotiating to drop the price is pointless and generally, reputable sites are not going to negotiate the price of their links.

Do you use separate SEO strategies for Google,Yahoo and Bing?
Yes I use separate strategies for Google,Yahoo and other searchengines.Morebacklinks are required for Google. It pays more attention to backlinks and site authority while Yahoo and Bing pays more attention to title and Meta tags. Hence, a site takes time to rank on Google as compared to Yahoo and Bing.

Which technique is unethical and can be a reason for banning?
Creating a doorway page instead a home page is considered as unethical because doorway pages are aimed at misleading search engines.

Explain some SEO practices?
Building back links. Rewriting the titles to include the target keywords, Rewriting dynamic URLs into static.

For which of the following file types a SEO expert needs to provide an alternative textual description?
(swf. – gif.) Since .html, .pdf and .doc are text file formats and spiders can read their contents directly, it is pointless to provide an alternative textual description. On the contrary, .swf and image file types, like .gif and .jpg, need alternative textual descriptions because spiders cannot read their contents directly.

What is Keyword proximity?
It measures the distance between two keywords in the text. Keyword proximity is used by some search engines to measure relevancy of a given page to the search request. The idea is that the closer two keywords to each other are, the more relevant the page , keyword density measures how many times (not how far) a given keyword appears on a page.

If you were a SEO for a technology web site, what would you do to build backlinks for it?
Four practices are a quite legal and recommendable way of building backlinks are:-
 Post in technology blogs.
 Submit articles to technology engines.
 Exchange links with other reputable technology web sites.
 Provide free syndicated content to partner-websites.

Explain onsite search box, and how it helps to attract traffic?
An onsite search box allows searching for pages that are inaccessible to unregistered users (i.e. search engine spiders). When you have an onsite search box, your visitors will get more search results than in comparison to using Google and the other search engines. If you have an onsite search box and see what users are searching for, you will be able to notice new keywords that are of interest to your audience.
Using the “site:” operator in search engines makes onsite search boxes obsolete is false because generally search engines do not index every single page of a site, even if these pages are not disallowed in the robots.txt or are password-protected. A good onsite search box is really valuable but it is a fact that occasionally onsite search boxes use so imprecise algorithms that using the “site:” operator in Google gives much more reliable results.

What are the advantages of submitting sites to search directories?
By submitting to a search directory, you get a back link to your web site. When your site is listed in search directories, this increases the chances that search engines will index it sooner, compared to when it is not listed. Submitting to search directories is a good Web marketing initiative. Because that increases the chances of having your web site index and when your site is listed in a search directory, you list its URL as well, so you actually get a valuable link
Submitting to search directories neither gets higher ranking nor gets your web site certified.

What are the criteria for the uniqueness of a page (unique as opposed to duplicate content)?
Code similarity, Text similarity, Page names. Titles, headings, page titles and metatags.

What does the abbreviation PPC stand for?
Pay per click, Pay per Click measures how much online advertisers must pay each time their advertisement is clicked on.

What is LSI?
LSI stands for Latent Semantic Indexing. It is a data retrieval technique which finds connection between words and the use of synonyms while fetching data from the index.

Will you use an ordinary html sitemap with Google?
Google has a special format for sitemaps rather than ordinary html format. So it is good to use special XML format that Google uses for sitemaps.

What is Page Rank?
This is the Google technology for measuring popularity among users. Yahoo has a similar technology, called Web Rank, and Alexa Rank is the Alexa technology. The way Google measures how popular a given page is based on the number and quality of sites that link to it.

You have just launched a new web site. Unfortunately, nobody visits it, even search engines’ spiders don’t notice it. What can you do for its SEO success?
Submit the URL of the web site to search engines and search directories.

If you own a web site and have a weekly newsletter that features the same content as the site, how can you include Google AdSense in your newsletter when you mail it to your subscribers?
We can’t include AdSense in our newsletter, because we cannot include Google ads in offsite content, as an e-mail newsletter.

Difference between exit rate and bounce rate?
Bounce rate is the percentage of people who leaves a particular website just after visiting a single page on this and exit rate refers to the percentage of people who leaves from a particular page.

Can search engines see password protected pages?
In most of the cases Search engines are not different from regular users. Search engines cannot go anywhere that a regular user cannot go. If we have a password protected area on our website that cannot be accessed without a login and password then the search engines also cannot see it.

For seo which is better text links or graphical links?
Text links are better for SEO. Text links can contain the anchor text that our web page wishes to rank well for and that is an important factor in many search engines, especially Google. Image links are still valuable but do have less benefits compared to text links.

What is Cross Linking?
Cross Linking- a strategy that can come in handy to get high search engine rankings, by leveraging multiple domains owned by you. Search engines value these links, as they are from relevant sites, with related content- and you stand a chance of getting a better rank

What is Google EMD updates?
The EMD Update – for “Exact Match Domain” – is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content – or those previously missed by EMD – may get caught. In addition, “false positives” may get released