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Tuesday, January 24, 2017

Consideration seek advertisers: ALL keywords are branded keywords!

“unicorns” — in PPC, these square measure keywords that generate laughably high CTRs (click-through rates) (40, fifty or sixty percent) and Quality Scores (9 or 10); in SEO, these square measure keywords that rank at the highest of the SERP. Meanwhile, non-branded keywords perform like donkeys — in alternative words, average at the a imaginary being not a donkey whereas branded vs.non-branded is an exciting difference, it’s also an incomplete one. Even non-branded keyword phrases can act like logo phrases whilst brand affinity exists.right here’s why it’s time that we re-examine a number of our assumptions about branded vs. non-branded keywords in each paid and natural seek advertising.

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